Click on one of the people below to find out more information.


Jon Briese
General Sales Manager

Roger Pfau
Used Car Manager

Roger came to Colorado in 1985 by way of North Dakota and took his first job in the automotive industry at that time. Only a short year later, he took a position at a Honda dealership and has been with Honda ever since. Roger is responsible for managing our used car department which includes appraising cars customers bring in for trade.  He says "It's amazing how many 10 and even 15 year old Honda's come in and they are still running great with hundreds of thousands of miles on them! It's a testament to the quality which is a big reason why I've stayed with Honda most of my career." 

Roger and his wife Jamie celebrated their 25th Anniversary in 2021 and have three grown children. They love to travel and take a lots of  weekend trips but hope to be able to do more in the future. We just hope he doesn't leave us for too long!  :) 

Kevin Rich
Sales Manager

Kevin is a Colorado Native who was born in Denver then moved to Northern Colorado when he was 9 years old. Kevin and his wife, Shannon, are the proud parents of two daughters, Liberty and Carolyn. Their family time is most often spent outdoors with fishing being a favorite!

Kevin began his career in the automotive industry in 2010 and started at Honda of Greeley in 2012 in sales, then moved to a Finance Manger position and in 2015 was promoted to Sales Manager. When asked what his favorite thing about being in his current position, Kevin said watching and being a part of the growth in his salespeople.



Ismael Leos Avalos
Sales Consultant

Ismael was born and raised right here in Greeley Colorado and is the oldest of 7 children.  Ismael started with Honda of Greeley in 2019 as a lot technician and after only 6 months was promoted to Sales Consultant. Having attended Aims college to be a mechanic, he was a quick study for Honda product knowledge and has since sold many Hondas which he attributes to recommendations from his happy customers.

Ismael lives in Greeley with his family including his parents and younger brother Diego. His favorite part of being at home is enjoying family dinners every night. Other than family time Ismael loves to collect sports cards. When asked which sport was his passion he said, "All of them!" 😊

Ismael looks at his Honda teammates like an extension of his family as he has formed close friendships at Honda and says, "It's truly a joy to come to work every day."  If you are interested in a Honda, Ismael will surely take great care of you! 

Dawlton Cole
Sales Consultant

Taylor Demo
Sales Consultant

My name is Taylor. I am new to the auto industry, but I have over 5 years of sales experience. Joining Honda of Greeley was an easy choice because I LOVE the brand! I got my first Honda in high school (at that time the vehicle was older than me), and have since owned several Hondas! I was born and raised in beautiful Colorado and have lived all over the state! I love the people here and how easy it is to enjoy city life and outdoor life. I am excited to immerse myself in this industry and share my love of Honda with you and your family.

Giovanni Espinoza
Sales Consultant

Amy Fielder
Sales Consultant

I'm Amy Fiedler.  As a Colorado native, I have seen a lot of the growth in our area over the years.  Born and raised in Windsor on a dairy farm, making my way to Greeley and obtaining a degree in Nutritional Sciences and Business Marketing.  I have two beautiful daughters, Sophia & Juliette, who keep me busy when I'm not working.  I was introduced to the Auto industry 2 years ago, joining the Honda team in early 2016.  I appreciate Honda, as the name speaks for itself.  I sell safe reliable vehicles with integrity and pride, while taking care of my clients.  I look forward to sharing the great technology features and all the value Honda has to offer you!

Peter Magana
Sales Consultant

Pete moved to Colorado from Bakersfield, CA where he worked in retail sales for just over 10 years. In 2019 he moved to Colorado and joined our Honda team as a Sales Consultant. When asked what he likes about selling Honda's he said "Honda is really a superior manufacturer and gives us a lot of product training which is so important in sales." And when Pete's not at Honda, he loves to check out the local breweries, golf and play in the Honda Basketball League for the Warhogs team.

Jesse Valdez
Sales Consultant

Sammy Valdez
Sales Consultant

Hi, My name is Sammy. I was born here in Colorado but speak fluent Spanish. I've been selling Hondas for 22 years and love the these vehicles! And after 22 years I know them inside and out. If I can help you find the one that's right for you, please contact me. Thank you!



Dev'n Shumway
F & I Manager

My name is Dev'n Shumway I'm native to this gorgeous state with no intention of ever leaving. In my free time I enjoy hiking, camping, playing in the local Honda basketball league as well as downhill skiing. It really doesn't get better than hiking in those Rocky Mountains! I joined the Honda of Greeley sales team in 2016, but me and my family have trusted the reliability and safety of Honda for years and years so it's natural for me to be selling them for a living. It's a great product, which in my opinion can't be beat! And I look forward to assisting you with your perfect Honda!

Brandon Juenger
F&I Director

Jeff Payne
Finance Manager



Ryan McManus
Service and Parts Director

Jason Groves
Service Advisor

Corey Bodkin
Drive Manager

Brandon Antuna

Tanner Lockman

Ricky Martinez

Mickey Messner
Express Tech

Jeffrey Meyer
Lot Tech

Serjio Munoz

Oscar Ortega
Express Tech

Kody Strole
Express Tech

Lewis Lowe
Shuttle Drvier



Richard Gonzales
Parts Manager

J.R. Lozano
Parts Specialist



Celynn McManus

Reba Kerr
Office Manager

Reba came to Honda of Greeley in January of 2012 after graduating from high school. She started here as a receptionist and since then has worked in various positions and departments within the dealership. While working with us Reba earned an accounting degree from Aims Community College. Reba's dedication, business skills and caring personality make her a perfect fit as our Office Manager.

She is a Greeley, Colorado native and has a large extended family living in the area. Incidentally most of her family have worked in some aspect of the automotive field so she possesses a solid understanding of the industry which no doubt has helped her excel.

Reba married in 2020 and she and her husband, Adam, welcomed their first child in 2021, a beautiful little girl named Charlotte. 

Kenzie George

Miranda Mares
Warranty Clerk

Stephanie Shubert
Title Clerk

Rosa De La Fuente

Mayra Valdiviez
Funding Admin

Mayra was born in Denver, Colorado and moved to Greeley to attend UNC. She now lives in Fort Collins with her boyfriend, Cesar, and their two Tibetan Spaniels, Frijol and Estrella.  With two energetic doggos, they spend a lot of time going on walks and trips to the mountains for a little outdoor fun.  You'll no doubt notice when you call that Mayra most always has a smile on her face and you can hear it. We're so happy to have her smiling face on our team! 

  1. Honda of Greeley

    4535 W 29th St
    Greeley, CO 80634

    • Sales: (970) 400-0089
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Get in Touch

  • Contact our Sales Department at: (970) 400-0089
  • Monday9:00AM-7:00PM
  • Tuesday9:00AM-7:00PM
  • Wednesday9:00AM-7:00PM
  • Thursday9:00AM-7:00PM
  • Friday9:00AM-7:00PM
  • Saturday9:00AM-7:00PM
  • SundayClosed